I have been approached several times by people that know me and some that don’t who are shocked that I am a fan of LaVar Ball.  Their faces change and they seem incredulous, but it’s true.  I am 100% on board with LaVar Ball and his sons and you should be too. Let me explain why.

First, we already have too many stories of black fatherlessness in the sports world.  In fact, it seems to be the media’s favorite narrative about professional, black athletes.  It goes something like this: Young, extremely talented superior black athlete, raised by his mom or grandmother, doesn’t know his dad, dad is in jail, dad passed away, dad is not in the picture, makes it to the professional level, buys his mom or grandmother a house, catches passes on Sunday, shoots 3’s on Fridays, makes a lot of money, everyone lives happily ever after.  The end.  Can’t we all fill in the blank with countless professional athletes that fit this narrative?

Then, comes loud-mouth, extremely confident, bold father and entrepreneur, LaVar Ball, and the media and people go crazy.  He’s too arrogant.  He’s ruining his kids.  He should be more humble.  Wait a minute.  Let’s think about it.  You are okay with the media retelling the stories of the fatherlessness of black athletes, but when a black man boldly supports his sons, loves his wife, and sets his family up for success, you have a problem with it? Why is that?

What exactly is LaVar Ball doing wrong?  Would you rather he had walked out on his sons and left them to their mother to be raised?  Would you rather LaVar be his sons’ pen-pal writing to them from prison in an attempt to make sure they didn’t travel the road he traveled upon?  Would you rather he stand in the background-way back in the background-while scouts, media, general managers, and sneaker executives scrutinized, criticized, and planned how they could best exploit the athletic talent of his children?

My husband made the following statement to me earlier today.  He said if you don’t have a purpose for your children, there are plenty of other people out there who will.  That statement carries so much weight.   Yet, people are criticizing Mr. Ball because he has a vision and purpose for his own sons. The business world is designed to devalue an idea or product initially so it can be purchased at a low price and later sold at a much higher price.   They capitalize by hoping you won’t recognize the value of yourself, your idea or your product and you will take the money and sign away your rights on the dotted line.  But the role of a father is different.  His job is to protect you while helping you figure out who you are so when the world comes to capitalize, you already know your worth.  Why are you so angry that Mr. Ball is striving to teach his sons their worth?

So because Nike says that they aren’t worth one billion dollars, Mr. Ball is supposed to cower and change his belief system?  Who is Nike?  Better yet, who would Nike be without Michael Jordan, Lebron James or Kevin Durant?  The same company that has made billions off the backs of black athletes, without ever investing economically in black communities, and showing little commitment towards issues that plague black communities, does not think LaVar Ball’s children are worth a billion dollars.  Why should Nike be able to dictate what LaVar Ball can believe for his sons?  Imagine the company Nike would be if all of its black athletes pulled out…would you even recognize their brand?  Yet, we criticize Mr. Ball’ for being unreasonable and we worship Nike for being a model and genius company.  Humm…

I was going back and forth with a close friend via text messages.  She just couldn’t understand how I could support Mr. Ball and his arrogance.   How could I support someone who said his son, Lonzo, was better than Steph Curry and who said that he, himself could beat Michael Jordan in a game of one-on-one?  I told her that maybe he was going too far, and maybe he wasn’t.  What I do know is this.  Over confidence is much easier to fix than lack of confidence.  What if all the black guys that are incarcerated, hanging on street corners, or working in a redundant 9 to 5, were told by their fathers that they were the best things since sliced bread? That they could do anything they put their minds to?  That they could be the greatest rapper, engineer, scientist, doctor, business owner, artist, singer, or designer in the world?  And on top of all the talk, those same dads devoted their time, energy, and money into making sure their sons had the opportunity to build up their skills and perform at high levels?  How different would the same guys who the world has largely given up on, be if they had heard a few simple words from their dads: “I believe in you.”

Frederick Douglass said “it is easier to build strong children than to repair broken men.” That’s why I salute LaVar Ball and you should too.   He has committed himself to building his children up, and in spite of the criticism, the naysayers, or their high-priced shoes, they will not easily be brought down.

Keep building, Mr. Ball.  Keep building.


9 Comments on “Why I Love LaVar Ball, and Why You Should Too”

  1. All well and good, Alonzo has not been contracted or paid yet. I am for backing his son but derail his future over yours. The owners still hold the best hand.

    • I do not think Lonzo’s future will be derailed at all. He is very talented. The owners will not pass up an opportunity to draft him. He is a game-changer. They recognize that.

  2. Bravo, Ms. Koonce! Excellent argument and post. An enlightening and truly enjoyable read. For every million the Jordan brand generates, Nike and Phil Knight make $10 million or much more. That’s the business model Michael Jordan accepted back in 1984/85. I understand his not having the vision that LaVar has today. Knowledge builds on knowledge (both mistakes and successes of others).

    LaVar’s business model? For every million BBB generates, the BALL FAMILY profits substantially if not exclusively—apart from manufacturing costs, overhead, the usual costs of doing business. Even if they choose to partner with a bigger brand, LaVar “dictates” the contract terms, not the other way around. I like that business model! But that takes courage, confidence and avant garde thinking. So many of our black brothers and sisters are still afraid or simply don’t believe in themselves; hence the pushback you received from some.

    Visionaries never have many friends if any at all. I don’t think LaVar gives a damn about “friends.” I applaud him.

    I wrote something similar awhile back too:

    Thanks again, Danielle. All the best to you. Please keep writing, enlightening and blessing. -Rg2

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